Fashion has been democratised, in the modern world, because its images can be consumed by all - it is both a part of culture and, in itself, pop culture. That this plot needs no further explanation is an example of fashionвЂ™s pop-culture currency: documentaries and feature fi lms have, over the past decade, broadened public perceptions of what was previously considered a niche interest. Her latest work, neither directly referenced by nor referential to Jonathan Anderson or LOEWE, takes place in the fashion industry, its heroine the editor of a fictional fashion publication. Today, Ms Steel is the worldвЂ™s best-selling living author, with 800 million copies of her 180 books sold. The Fall Winter 2021 collection itself will be available in stores from August.ДЇollowing the naming convention established last summer with his вЂShow In A BoxвЂ™, another paper-based evocation of a runway show not-tobe,ДЇigures such as Charles Dickens and Alexandre Dumas. Le Figaro and Le Monde in France, El Mundo of Spain, The Times of London, The New York Times, and JapanвЂ™s The Asahi Shimbun, will all carry the slender volume, on the date that the LOEWE runway show was scheduled to take place. Centered around a character study, by photographer Fumiko Imano, of the model Freja Beha Erichsen, the design is executed by LOEWE and Jonathan AndersonвЂ™s frequent collaborators, M/M (Paris). Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. THE GLOBAL LOCKDOWNS and restrictions on movement that are still in place make the attendance of physical events of any kind limited, including fashion shows.

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